Walmart Localizes Sale Strategies in India

In India, Walmart’s  “wholesale” stores are known as Best Price Modern Wholesale stores, Walmart India, which owns and operates 21  locations serving local merchants who buy products for re-sale to consumers. It has adapted to the demands of its clients, who must become members in order to shop there.

-> The stores have multiple employees in every aisle to help shoppers understand offers and locate the products they’re looking for.

-> Special offers and discounts are regularly announced on speakers located throughout the store.

-> Store have multiple ‘Try, Buy, and Save’ counters where customers can try a food product before buying it.

->  These stores are decorated for Indian holidays and offer additional seasonal discounts.

 

Walmart best price store in India

Walmart’s Best Price store in India

Walmart India’s practices of local sourcing, and initiatives focused on enhancing skills training, environment sustainability, female empowerment, and community development, are an effort to   maintain a positive image in the country

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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