Tata Nano, the world’s least expensive car, has been launched.
Costing just 100,000 rupees ($1,979), the Nano will now go on sale across India next month, with deliveries starting in July.
Tata hopes the 10-foot long, five-seater car will be cheap enough to encourage millions of Indians to trade up from their motorcycles. Ratan Tata, chairman, has described the Nano as a “milestone”. Analysts say it will not make a profit for six years.
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Posted on March 23rd, 2009 by Gunjan
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. He is author of Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market (Hachette Book Group, July 2008).
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