Amazon Web Services Launches First Data Center in India

Amazon’s cloud computing business officially inaugurated its first data center infrastructure in India with the launch of two data centers in Mumbai, which becomes the 6th AWS Region in Asia Pacific bringing the global footprint of AWS Regions to 13. Local server infrastructure enables a quicker transfer of data between clients and Amazon’s servers. However, more importantly, local data centers help satisfy “data sovereignty” concerns, as data stored digitally is subject to the laws of the country in which it is located. Amazon said that some of its customers had requested local server infrastructure for just that reason. Some of AWS’s India clients are: Ola Cabs, NDTV, Tata Motors, Macmillan India, Hotstar, and redBus.

Amazon Web Services (AWS) CEO Andy Jassy, who was in Mumbai for the launch, said the company had built a base of 75,000 active customers (those who use the service at least once a month) even without a data center in India and he expected the number to rise significantly with the launch.

Server Room

Server Room

Early last year, the company’s head of sales and marketing told Times of India that it had 12,000 customers. The latest figure indicates a six-fold jump since then. It is also 7.5% of AWS’ customer strength of 1 million globally, a substantial proportion for a single country, according to Venture Beat.

AWS has emerged as one of Amazon’s most lucrative businesses, netting the company $2.5 billion in Q1 2016.


June 28, 2016   No Comments

Amazon Mumbai Goes Offline for Ecommerce

In Mumbai, India, Amazon has set up Amazon Tatkal a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training. This service will allow Mumbai-based shop keepers to sell products like apparel, electronics, and books, through, reports the Times of India.

Over the next several months, Amazon Tatkal will visit multiple cities in the country and engage with local businesses.

Amazon Logo

Company representatives plan to educate sellers on the benefits of selling online, and will introduce them to the seller services offered by such as Easy Ship, Fulfillment by Amazon as well as Global Selling. Amazon Tatkal will also launch interested sellers on the Amazon platform, helping them with on-the-spot imaging and cataloguing tasks.

May 3, 2016   No Comments

CapGemini to Make India “Backbone” of its R&D

In India to inaugurate a 50-acre campus in Mumbai, Paul Hermelin, CapGemini group chairman and CEO said the company will set up a new innovation center within the campus with focus on more R&D work. Called The Applied Innovation Exchange, the center is expected to focus on enhancing Capgemini’s service offerings, including digital and infrastructure services, which would be delivered to global customers based in the U.S. and Europe.

Paul Hermelin

Paul Hermelin

“Following the iGate integration, we wondered how we can put India at the heart of the group. The question is: is it the heart, the brain or backbone? For me, it is the backbone of the group because it (India) holds the group together,” Hermelin said at a media event in Mumbai.

Post iGate’s acquisition, the headcount of the group in India increased to around 90,000 people, making the country its largest offshore center. The company plans to further hire 25,000 to 30,000 employees in India over the next one year. Currently it has an employee strength of nearly 190,000 across the globe, reports Live Mint.

April 15, 2016   No Comments

McKinsey: Emerging Demographics Are the New Emerging Markets

“Urban World: The Global Consumers to Watch”, a report by the McKinsey Global Institute says that global urban consumption is expected to grow by $23 trillion over 15 years, at a compound annual growth rate of 3.6 percent. 32 cities globally, including two from India – Delhi and Mumbai – will likely generate one-quarter of total urban consumption growth between 2015 and 2030, and by 2030, consumers in large cities across the world will account for 81 percent of global consumption, which is “extraordinarily concentrated”, reports India Today.

The report noted the beginning of two significant trends: the heavy spending on healthcare among seniors in developed regions and increasing spending by consumers in emerging economies. “In India, such spending accounted for 35 percent of average household consumption; by 2025, and McKinsey Global Institute expects this share to have increased to 70 percent,” the report said.

“Emerging demographics are the new emerging markets: The question is no longer where to search the globe for growth, but which demographic groups have the most spending power,” it says.

Key Takeaways for India:

  • 70% growth to come from population between the ages of 15 and 59
  • 79% growth through rise in per capita consumption
  • Growth will be concentrated in Ahmedabad, Bangalore, Delhi, Hyderabad and Mumbai
  • Urban population growth to be moderate at 2.2%

Older age segments are growing faster – Sixty-plus populations are expanding at four percent compounded annual growth rate, and the under-30 population at 1.5 per cent CAGR.

Businesses will need to factor in shifting urban demographics while evolving their footprint. “Knowing which cities, and even which neighborhoods within cities are home to key consumers will matter,” said the report. It added that companies will have to tailor products and services for an increasingly diverse consumer market, reports Business Standard.

April 5, 2016   No Comments

Hollywood Movies Gaining Popularity in India

The top 10 Hollywood releases in the country last year collected about $98 million in box office, up almost 34 percent from $64.7 million in 2014, according to a report by consulting firm KPMG India. This marked the highest ever growth recorded for the top 10 Hollywood box-office titles in India recorded by KPMG.

The annual report on the overall state of the Indian entertainment industry was released at the three-day Ficci Frames Conference that began on March 30 in Mumbai.

The report stated that Furious 7 was the top Hollywood title in India in 2015 with $23.3 million in box office, followed by Jurassic World with $21.8 million. Both titles crossed the local billion rupee bench mark, the first time two Hollywood titles did so in the same year

“Hollywood’s performance last year means that its market share in India increased from about six percent to about eight to nine percent,” KPMG India consultant Jehil Thakkar told The Hollywood Reporter.

The report also shows that total revenue in 2015 for the Indian film industry was up by about nine percent to $2.09 billion. This would mean that Hollywood’s overall market share of this figure amounted to about $188.1 million.

The Avengers: Age of Ultron ($16.2 million), Mission: Impossible – Rogue Nation ($11.6 million) and Terminator Genisys ($4.9 million) were among the top five earners. Star Wars: The Force Awakens was in the seventh spot with $4.6 million as it competed against two of the biggest Bollywood releases during its opening weekend: top star Shah Rukh Khan‘s Dilwale and historical drama Bajirao Mastani, starring actresses Priyanka Chopra (Quantico) and Deepika Padukone and actor Ranveer Singh. The film went on to collect over $50 million.

March 31, 2016   No Comments