India: Next Hot Stop for Smartphone Makers

“India presents the world’s largest smartphone growth potential for the next 5 years,” Mark Li, senior analyst at Bernstein Research said in a report titled India: The Next China for Smartphones?

India is the world’s third largest smartphone market behind China. In the next 5 years it is projected to more than double its smartphone shipments, overtaking the U.S. to become the world’s second biggest market, reports CNBC.

Smartphone manufacturers have to adapt their selling strategies to the prevailing scenario in India where the market is characterized by low average selling prices, slow technology migration and a high reliance on retail channels.

Samsung is currently the top smartphone vendor in India with a 27.8 percent market share, followed by local manufacturers Micromax, Intex, and Lava with a 15.3 percent, 9.4 percent and 5.4 percent market share, respectively. With the acquisition of Motorola, Lenovo has gained market share in India through its partnership with online marketer Flipkart.

China’s Xiaomi has made headway in the market with its low-price devices. It entered India last July and has a 5 percent share of the market already. The company has announced plans to set up a manufacturing base in the country to meet demand.

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July 3, 2015   No Comments

Beauty and the BRIC

Euromonitor International, a provider of strategic market research, says that emerging market consumers are still spending a good amount of cash on beauty and personal care. Value sales across emerging markets were up almost 10% in 2014 over the previous year at fixed U.S. dollar prices. However, annual growth did not reach double-digit levels for the first time in more than a decade.  

GCI reports that global beauty and personal care brands are now faced with a more reticent China, where the consumption culture of its mid-income consumers is changing; a more cash-strapped Brazil as the Brazilian economy is veering toward recession, and a more inward-looking Russia. Will India be the new China? GCI asks, since it was one of the best performing emerging markets for beauty and personal care in 2014, with retail sales climbing 15% from 2013.

India has some of the best growth prospects over the next five years from among all the emerging markets. India’s economy is notably being boosted by lower oil prices, and increasingly beauty-conscious urban consumers will have the money to spend on beauty products. These trends bode well for beauty and personal care categories such as deodorants, color cosmetics and men’s grooming.

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June 25, 2015   No Comments

India Tops Global Emerging Market Investors’ Country Preference Chart

According to Bank of America Merrill Lynch, India topped the global emerging market investors’ country preference chart followed by China and Poland in the second and third place, respectively.  Asia Pacific investors have increased their allocations to India and Taiwan in June, reports SiliconIndia News.

“Despite having lost 14 percent (in $ terms) since January highs, India continues to be the most favored country for global emerging market investors,” Bank of America Merrill Lynch said in their recent research report.

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June 24, 2015   No Comments

Boston Scientific’s BRIC Sales Rise by 18 Percent

Speaking at the J.P. Morgan Healthcare Conference, Mike Mahoney, CEO of Boston Scientific a Marlborough, Mass.-based  medical device company, said the company derived about 10% of its total sales from emerging markets in Brazil, Russia, India and China during the 3-months ended Sept. 30, 2014 — an 18% increase from the same period in 2013.

Mass Device reports that Boston Scientific is looking double its emerging markets presence over the next 2 years as it seeks to catch up with larger competitors; therefore expanding its presence in emerging markets is one of five strategic imperatives Mahoney said the company is putting forward in 2015 and beyond.

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May 1, 2015   No Comments

India Presents Opportunity for Mobile Shopping

India ranks second in the world, when it comes to online shopping through mobile devices according to a Dyn global e-commerce survey. China stands first with 80% of mobile device owners using e-commerce, with India following at 65%.

37% of Indian consumers expect the same quality and experience when shopping from mobile apps as they do from their computers, and 64% are open to making more purchases using their smartphones. However, Internet speed and connectivity are both a challenge in India. More than 50% of the users use Wi-Fi to shop online, and this factor presents an opportunity for cellular operators to tap into this user base, reports Business Standard.

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March 15, 2015   No Comments