iPhone Assembler to Expand Operations in India

With Apple‘s earnings in India doubling year-on-year, Taiwanese manufacturer Wistron, primary iPhone assembler in India, is scouting for 100 acres of land in Bangalore to expand its facilities.

Though Apple is currently a minor player in India, its potential is huge. CEO Tim Cook said on the earnings call in early November that there was much work to be done to fulfill this potential.

He said he’s confident the company can gain ground, but it will take work on many fronts.”It’s building stores. It’s building channels. It’s building markets. It’s building the developer ecosystem,” he said. “It’s having the right product lineup for the market. And I feel like we’re making good progress there and are gaining understanding of the market, but we still have a long way to go.”

Picture of PM Modi and Tim Cook

The India government’s Department of Industrial Policy & Promotion wrote to the firm saying it was “actively involved in resolving issues raised by Apple” and the various key departments in charge of vetting these concessions are “positively inclined to the proposal,” according to a document from an official to Apple that was reviewed by Bloomberg News.

November 12, 2017   No Comments

iPhone X Scores Big in India

This is the first time that Apple‘s global launch of a new iPhone included a concurrent launch in India.  From taking a horse carriage procession (or baraat that’s seen at Indian weddings) to purchase the new iPhone X to waiting hours in line before retail stores can open, Apple’s most expensive iPhone had fans in India vying to buy it. In less than a week of its November 3 launch, the iPhone X was “out of stock” at online sites and offline stores.

Several Apple fans came and went empty-handed; some authorized resellers and corporate partners were also disappointed at the limited stock handed to them, reports the Economic Times Retail. Faisal Kawoosa, principal analyst, Telecom and ESDM, CyberMedia Research suggests that the situation for Apple will take time to settle down. “Although there are initial supply issues, the situation for Apple will gradually come to normal as they strengthen the supply chain. They need to do it fast,” he added.

iPhone X

Anshul Gupta, research director, Gartner India said, “Despite the high price of the iPhone X, it will remain a growth driver for iPhone sales and its delayed launch means some of the fourth quarter of 2017 demand will shift to 2018. The immediate availability of the iPhone in line with other global markets shows the growth opportunity and overall importance of the Indian market.”

 

November 7, 2017   No Comments

Regional Languages Drive India Smartphone Sales Further

With nearly as many smartphone users as the U.S. has people, India is already one of the world’s hottest mobile markets, with America’s Apple, Korea’s Samsung, China’s Oppo, Vivo and Xiaomi jostling for market share with Indian brands such as Micromax.

Nubia Smartphone

India’s 300 million smartphone users could grow by more than 50% in the next few years, reports CNN Tech giving reasons for this:

  1. 1 billion Indians do not yet have a smartphone — a huge market opportunity.
  2. More than 66% of India’s 1.3 billion people still don’t have access to the Internet, and when they do so over the next decade, it will likely be through mobile devices. “Mobile has already become the primary device from which users access the internet,” says Shobhit Srivastava, an analyst at Counterpoint Research, a global industry analysis firm headquartered in Hong Kong.
  3. India has many regional languages, and many of the country’s newest mobile users are discovering the Internet in one of them. “One of the major reasons the smartphone hasn’t been able to penetrate rural or [smaller] cities is because it’s all in English. You need to have the regional languages, and a lot of players have understood that. They are investing in putting regional languages in their smartphones, turning this challenge into a differentiating factor for themselves,” Srivastava added.
  4. India has more than 100 smartphone brands catering to a variety of budgets.

October 4, 2017   No Comments

Amazon’s India Innovations Adopted Globally

Seattle-based Amazon‘s innovations in India are being adopted by its teams from across the globe including its U.S. and European e-commerce arms, Terry Hanold, vice president of Amazon’s international consumer technology, said.

The Times of India reports that a successful innovation, called “seller flex,” allows a seller to make their location available for Amazon to store inventory and help them receive an additional stream of revenue. “We saw customers benefit and that idea has been scaled out to other Amazon marketplaces, allowing us to expand our footprint without having to invest a lot in physical infrastructure,” said Dale Vaz, director of software development at Amazon India.

Amazon’s seller app has tools and features to help sellers do their inventory management and logistics better. “These are India specific tools that we built for sellers to help manage the business more effectively. Now we are rolling this out to other markets including the U.S.,” said Hanold.

To win in India, Amazon shifted focus from Apple to Android mobile devices. “We looked at how we could support customers who are on smaller devices which have less computing power, and we looked backwards, we went into the app and stripped down large portions of it that we believed weren’t useful to the customers. We removed voice search and image search. From 17MB, it came down to 2MB,” Vaz said.
Amazon Logo
 To support the sale of used items, Amazon-owned affiliate, Junglee, built a system which enables Amazon to have a product picked up from the seller’s home, vet, pack, and ship it to the buyer using the Amazon India infrastructure. It also built an escrow account, which allowed the company to hold the money until the buyer could verify the product before the money was transferred to the seller’s account.
Now, this is being implemented in other markets of the e-commerce giant.

August 15, 2017   No Comments

Apple India Records 18% Growth in Second Quarter

Apple reported over $45 billion in revenue and $8.7 billion in profit for the second quarter.  CEO Tim Cook declared, “We are investing in India. We have already launched an app accelerator center. That’s on top of working with the channel and looking at expanding our go-to-market in general. And we began to produce the iPhone SE there during the quarter, and we’re really happy with how that’s going.” The company’s sales in India grew at over 18 percent compared to the second quarter last year.

The Times of India reports that Cook said, “I’m very, very bullish and very, very optimistic about India.”

iphone

 

August 8, 2017   No Comments