When I was part of the Presidential Executive Mission to India last November,  General Electric CEO Jeff Immelt and Boeing CEO Jim McNerney flanked Barack Obama in his first public appearances in Mumbai.  Immelt’s  GE Energy unit had just won its largest order  in India to supply  six gas turbines, three steam turbines and generators for a 2,400 megawatt power plants being built by billionaire Anil Ambani’s Reliance Energy in the small town of Samalkota, Andhra Pradesh.

Last month, President Obama was at General Electric’s plant where these turbines are being built. Here is what he had to say

That’s why I traveled to India a few months ago — and Jeff was there with us — where our businesses were able to reach agreement to export $10 billion in goods and services to India.  And that’s going to lead to another 50,000 jobs here in the United States.  (Applause.)  Part of the reason I wanted to come to this plant is because this plant is what that trip was all about.  As part of the deal we struck in India, GE is going sell advanced turbines — the ones you guys make — to generate power at a plant in Samalkot, India — Samalkot, India.  Most of you hadn’t heard of Samalkot — (laughter) — but now you need to know about it, because you’re going to be selling to Samalkot, India.  And that new business halfway around the world is going to help support more than 1,200 manufacturing jobs and more than 400 engineering jobs right here in this community — because of that sale.  (Applause.)

So it’s a perfect example of why promoting exports is so important.  That’s why I’ve set a goal of doubling American exports within five years.  And we’re on track to do it.  We’re already up 18 percent and we’re just going to keep on going, because we’re going to sell more and more stuff all around the world.  (Applause.)   When a company sells products overseas, it leads to hiring on our shores.  The deal in Samalkot means jobs in Schenectady.  That’s how we accelerate growth.

I have maintained that exports from America are crucial to the recovery. Exports to India can go up by 500 percent or more in five years, if governments are supportive. This is good for poor farmers in near Samalkot whose children can’t get light to study at night. It is good for engineers in New York.  Let’s make it happen, friends.

Tata Elxsi of India, which also runs a small  a visual effects studio in Santa Monica, is to acquire a 51% stake in A Squared Entertainment, producer of the animated series “Secret Millionaire’s Club”  Industry veteran Andy Heyward founded A Squared Entertainment with his wife, Amy Moynihan Heyward, in 2009.

I visited Tata Elxsi, Visual Controls Lab (VCL) in Bangalore in 2005 as they were getting ready to move it to Mumbai to be closer to India’s movie industry. Elxsi has a very strong presence in the Indian movie business which produces more titles each year than Hollywood does. They have had some activity in Los Angeles for almost ten years. The acquisition of A Squared is another indication of the growing collaboration between the two entertainment communities.

BTW, the Los Angeles Times mis-spelled the name of the second richest man in India, Anil Ambani in its news item about the acquisition.  Ambani’s  Reliance Entertainment co-owns Dreamworks Studios along with Steven Spielberg.  They also mis-spelled the name of India’s largest city Mumbai. There is a big gap between the two cultures and that will keep my company busy for decades.

The Hollywood Reporter says that Lucknow, India based Sahara India Pariwar, may be ready to bid for Leo, the Lion and his MGM Entertainment. The Wall Street Journal reports that the bid for the studios that owns the James Bond franchise, (and precious little else) may be as high as $2 billion.

Bloomberg News reported that the Broccoli family, producers of the James Bond movies and co-owners of the franchise with MGM are involved and that Barbara Broccoli and her stepbrother Michael G. Wilson would receive an undisclosed equity stake in MGM if the Sahara deal goes through,

This would be a crazy decision for Sahara, led by Subrata Roy, in my view. MGM has been bought and sold too many times for any Hollywood-watcher to believe there is anything left but debt. Billionaire Kirk Kirkorian milked so much value out of the company when he bought and sold it three (or was it four, I lost count!) times.

When Anil Ambani agreed to invest in Dreamworks and take it private, in collobarations with Steven Spielberg, I praised the decision here and in the Los Angeles Times as well as in the Hollywood REporter. Spielberg has a future. But the future of James Bond is more than overshadowed by the $4 billion debt accumulated at MGM. They need a sucker not an investor. I hope they find one outside of India.

Else it may be time to let Leo the Lion become a Hollywood memory forever. The musical format of Bollywood movies was hugely influenced by the grand epics produced on the Metro-Goldwyn-Mayer lot in Culver City in the 1940s and 1950s. So in a sense Leo already survives in Mumbai and the ghost of Sam Goldwyn must be smiling to watch the story unfold.

The global financing storm hurt some more than others. According to Project Finance International he world’s  top Initial Mandated Lead Arranger of project financing in 2009 was the State Bank of India’s SBI Capital Markets which loaned almost $20 billion for domestic financing projects.  IDBI Bank of India  was ranked 5th at almost $4 billion.

No American of Chinese banks figured in the top 10 arrangers. French banks took the #2,3 and 4 spots.

SBI arranged 36 deals amounting or  35.2 per cent of the total volume for the Asia-Pacific region. This included some major deals such as financing for the Sasan ultra mega power station for Anil Ambani’s Reliance Infrastructure, projects for Adani Power and Sterlite Energy, and funds for Vodafone and Unitech in the telecom sector.  More than $22.3-billion loans in 53 transactions in the sector were signed globally during the year, accounting for almost 40 per cent of the entire PF market.  In India, a major contribution came from social infrastructure development schemes launched by the government recently.

Anil Ambani and his $42 billion fortune are looking to make their mark in Hollywood.  Negotiations are under way between Anil and legendary director Steven Spielberg to provide $600 million in equity, enough to let DreamWorks separate from parent Paramount Pictures (a Viacom entity).  But Anil’s Hollywood aspirations don’t stop there, he’s also buying up theaters, signing deals with powerhouse actors, and plans on  funding major American motion pictures in the near future.

When elephants start to mate, the world pays attention.  No, I am not talking about the Paramount Pictures parody, The Love Guru, although  there is some of that (elephant mating, I mean)  in the Mike Myers flop that released last month. I refer to the possible deal between Hollywood’s sixty-one year old legendary movie director, Steven Spielberg and the billionaire husband of a former Bollywood film star, a man barely known in America until last month, Anil Ambani.

Apparently Ambani’s company will provide Mr. Spielberg and friends at Dreamworks with up to $600 million in equity; this will enable Dreamworks SKG, to separate itself from Viacom’s Paramount Pictures. Not to mention from the phallic comedic sense of Mike Myers. Someone on the inside leaked news about the half-billion dollar agreement in progress to the Wall Street Journal and Ambani and his team are under the spotlight sooner than they might have preferred; this will certainly affect the tenor of the negotiations and could even jeopardize their successful conclusion. Welcome to negotiation, Hollywood style Mr. Ambani!

Is Ambani yet another star-struck rich man about to be seduced by the glamour of the world’s most powerful entertainment industry? After all, Matsushita of Japan tried this with little success when it invested $6 billion into Universal Pictures.  Sony Corp of Japan, Seagram’s of Canada and Vivendi SA of France have had their own challenges as they have attempted to play in Hollywood but things haven’t gone according to the script that they preferred. But Ambani is different and determined. He has a plan of which Spielberg and friends are only a part. An important, but not crucial part.

Ambani’s entry to Hollywood is better compared with Australian-born Rupert Murdoch, chairman of News Corp which owns the Fox film and television properties. , now a US citizen, is probably the most successful foreigner to enter Hollywood.  The 77-year old Murdoch is worth about $9 billion according to Forbes, less than a fourth of the 49-year old Indian.  Murdoch’s initial success was rooted in a relatively ancient medium, print media. But Ambani has backed into films from the more modern medium of wireless telephony. Murdoch

Just who is Anil Ambani?  Worth at least $42 billion, the Wharton MBA is on a roll this past year via his Reliance ADAG Group. (His estranged brother Mukesh Ambani, runs Reliance Industries Limited, a petrochemicals giant). His Reliance Power is developing 13 large fossil fuel power plants in India, the first of which is a 4,000 megawatt behemoth expected to come online by 2013. Ambani’s team won the project after a prolonged battle that ended last August; the company raised a record $3 billion on the Bombay Stock exchange in February. Most American’s don’t realize it, but Ambani has over a million customers in the United States, mostly from ethnic Indians who use Reliance India Call to make telephone calls to India. In fact, most of Ambani’s wealth resides in Reliance Telecommunications, India’s second largest cellular phone company. The world’s largest private undersea cable system, Flag Telecom Ltd, is also a part of this empire and is currently laying another 30,000 miles of cable in a $1.5 billion expansion.

Multi-tasking is in the blood of this younger son of India’s most legendary self-made billionaire, the late Dhirubhai Ambani. Even while one of teams discusses the possible exit of Spielberg, Stacy Snider, and others from Viacom/Paramount, there is another team working on a much bigger deal in South Africa. Reliance Telecommunications recently displaced its larger Indian competitor, Bharti Airtel, in merger discussions with South Africa’s MTN Group in a bid to create a unit that would have more subscribers than AT&T Wireless, the largest American cellular provider.

BIG plans in entertainment

Growing up in Mumbai (then called Bombay) Anil was attracted to the world’s most prolific movie industry, commonly referred to as Bollywood.  He married Tina Munim, who had starred in over 30 movies, several opposite India’s leading male stars of the time.  While Munim does not play an active role in the business, she did go to college in California, and like her husband, has some understanding of the American mind-set.  A vegetarian and a teetotaler, Ambani sleeps just five hours a day and spend at about two hours exercising and practicing yoga.

While he has run the Mumbai Marathon, Ambani in 2008 seems more like a sprinter.

Three years earlier, Ambani acquired control of one of India’s largest publicly held entertainment companies, Adlabs Films which had interests in film processing, production, exhibition & digital cinema. American investors might have noticed that New York based billionaire George Soros invested $100 million for a 3 percent stake in Reliance Entertainment in February this year. Since Soros’s investment, Reliance Entertainment rapidly bought up over 200 movie theaters in two dozen American cities, as reported by Business Week in April. The theaters and indeed the rest of the company are being rebranded as Reliance BIG Entertainment.

At the Cannes Film Festival last month, Ambani’s team announced that they planned to invest $1 billion into filmed entertainment in India over the next 12-15 months. The chairman of Reliance Entertainment, Amit Khanna, revealed Ambani’s ambitions when he said “We believe we are creating 21st century’s truly integrated media and entertainment company.” And sure enough the BIG team made another announcement at Cannes shortly:  heavyweights Nicolas Cage, Jim Carrey, George Clooney, Tom Hanks and Brad Pitt had each signed separate deals with Reliance to develop a total of as many as 30 scripts which would lead to ten Hollywood movies eventually.

Make no mistake; Anil Ambani aspires to displace Rupert Murdoch in Hollywood. With or without the Dreamworks deal.