Southern California audio company wins India business in mobile sector

SRS Labs (NASDAQ:SRSL), based in Santa Ana, California  a leader in surround sound, audio enhancement, and voice post-processing technologies, announced an agreement with Karbonn Mobiles, a leading Mobile brand and provider of attractively priced multimedia phones in India.

According SRS,  its Wow-HW technology improves the dynamic audio performance of compressed and uncompressed audio by expanding the size of the audio image and creating a deep, rich bass response. The patented techniques in SRS WOW HD widen the horizontal sound field and raise the vertical sound image, retrieving information lost in the mixing process to create a more natural audio experience. “With this partnership, SRS continues to expand its global presence in one of the world’s fastest-growing mobile markets,” said  Bob Lyle, Vice President of Mobile Products Group at SRS Labs.

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Posted on by Gunjan
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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