Sony Yay! Launches Kids’ Channel in India

Sony Pictures Networks India has launched a children’s channel Sony Yay! taking on Disney India, Viacom18 (which runs Nick and Sonic), Turner India (Cartoon Network, Pogo and Toonami), Discovery Kids and Indian company SunTV’s kids channels.

According to a recent entertainment-industry report by consulting firm KPMG India, local content makes up 50 percent of programming for leading juvenile channels, and initially, Sony Yay! will feature locally produced content including animated shows, says The Hollywood Reporter.

Logo of Sony Yay!

The channel is targeted for children aged 2 to 14. Company CEO N.P.Singh said: “It goes without saying that the Indian television industry is at an interesting crossroads, with the kids genre being a front-runner in demanding innovation and freshness.”

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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