Snoop Dogg in Bollywood

On August 6, the music video of rapper Snoop Dogg and India’s Akshay Kumar will release in advance of the much anticipated (in India) movie Singh is Kinng.

Most Bollywood (Indian) movies are musicals and the songs are released in advance of the movies. The producers report (legal) sales of half a million copies of the songs for this comedy. For a glimpse of the song take a look at…

Snoop Dogg is planning a visit to India according to a report by Heather Timmons in the New York Times.

What all this mean for American businesses? It’s one more indication that revenue from India is becoming important to the entertainment industry. I don’t expect this particular movie to be a hit with mainstream American audiences or even with Snoop Dogg’s core audience. But it could be another step in building the bridge between Hollywood and Bollywood.