Netflix Strikes Deal with Bollywood’s Shahrukh Khan

Netflix announced a deal with Bollywood icon Shah Rukh Khan‘s Red Chillies Entertainment banner to license its catalog and new films globally.

Under this agreement, all members of Netflix will gain access to exclusive video-on-demand subscription to films made under Red Chillies banner as well as new films that will hit Indian theaters in the next three years reports Gizmodo.

SRK Movie
Netflix Chief Content Officer Ted Sarandos said, “Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage. His moniker “King Khan” speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide.”

Khan said, “Red Chillies is surging ahead in global entertainment, and for the first time our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world.”

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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