Liebherr Invests $75 Million in Refrigerator Factory in India

Germany-based manufacturer of refrigeration and cooling appliances, Liebherr, invested $75 million  to set up a manufacturing unit in Aurangabad, India, and plans to roll out a new line of refrigerators in May. The Libherr group evaluated other countries including Europe, Brazil, China and Russia before finalizing its India launch. According to Steffen Nagel, the company’s managing director for sales, India’s rising household income, improving living standards, and product penetration for cooling appliances which is at around 35% are all factors that make the group confident about success in this country.

refigerator by Liebherr

Roman Schafer, Liebherr Appliances Business Development executive said, “Our first phase of production is designed to have a production of 500,000 units, and this is going to happen in next five years.” He added, “Everything will be locally produced. We have a local sourcing strategy and only those components will be imported which are not available here.” Schafer disclosed that in the second phase of development Liebherr will export some of its products to neighboring countries.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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