Joy, Joy Joy

If you travel to north India in March, look up your calendar for the date of the full moon or for the Jewish festival  of Purim.  That generally coincides with the festival of Holi, celebrate over two days. The first night is a bonfire to mark the death of the demoness Holika. On the morning of the second day, people have a gala time  by coloring each other with dry and water-based hues. It can’t be readily described in words. Boston.com did a great job in pictures, take a look here.

Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. He is author of Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market (Hachette Book Group, July 2008).

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