India’s Mahindra Group to Set Up Tractor Factory in U.S.

When asked about expanding operations, Mahindra USA president and CEO Mani Iyer said, “It makes sense down the line to have a factory in the U.S.” The company will move to the bigger segment of tractors — up to 160 hp — with the setting up of the new facility, he added.

A Mahindra Tractor

“We already have invested a lot, whether in brand, technology, distribution points, dealers and people. The number of products being made for the U.S. market alone is very high. It will call for more localization,” Iyer said.

BusinessLine reports that with a revenue of $600 million annually, the company is a major player in tractors ranging up to 120 hp. It is third in terms of market share in the segment, just behind Kubota and John Deere.

Mahindra USA has about 2,500 employees of whom over 99 percent are Americans. “Today, we are considered very local. We are an American company headquartered in India,” Iyer quipped.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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