Tata Motors began taking orders for its new Nano car on April 1st. It sells for $2050, no joke. Over 300,000 Indian have visited Tata showrooms in the last 10 days. For most buyers the vehicle is an upgrade from a motorcycle or motorized scooter.
Nano production lines are expected to be backlogged for a while and the automaker will only accept 100,00o orders for now. The rest of the customers may have to wait several quarters for their wheels.
My home town paper, the Los Angeles Times, carried a nice story about the situation, click here.
Posted on April 13th, 2009 by Gunjan
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. He is author of Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market (Hachette Book Group, July 2008).
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