Ford subsidiary to almost double India dealers

No, this is not a man bites dog story! The India market continues to grow and in certain sectors, it still makes sense to expand vigorously.  One such segment is luxury cars, where Volvo  (a subsidiary of Ford Motor Company) announced that it increase the number of cities in which it operates in India from five(New Delhi, Mumbai, Chandigarh, Kochi and Hyderabad) to nine this year.

Volvo presently sells the S80 sedan and the XC60 crossover vehicle in India, imported from its European factory. Its competitors such as BMW and Mercedez-Benz have begun limited manufacturing/assembly in country.  According to Paul de Voij, head of the India operation,  the company plans to open new dealerships in Pune, Chennai, Bangalore, Ahmedabad, Jaipur and Kolkata, but appears to have no plans to manufacture in India .

Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. He is author of Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market (Hachette Book Group, July 2008).

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