Crocs Growing over 35% in India

Colorado-based Crocs aims to double its India business in 3 years by widening its product portfolio and expanding the number of its retail stores. The shoe maker’s  Managing director Deepak Chhabra told Press Trust of India, “We are growing at over 35 per cent year-on-year, and are looking at expanding beyond our core beachwear offerings. We plan to expand our brand to a pure casual footwear brand. Over 4-5 years, we want to be a larger player in the casual footwear category and capture 10 percent market share.”

Crocs Footwear

Business Standard reports that currently in India the company has 1,000 points of sales including over 35 exclusive stores, and Chhabra added, “We plan to open 50 standalone stores this calendar year. Going forward, standalone stores will be an important growth channel for us. We want to expand our retail network in East and North-East part of the country.”

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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