Cricket and India’s Olympic Gold
Yesterday, India won its first ever solo Olympic Gold Medal with Abhinav Bindra in the men’s 10- meter air rifle competition. Underscoring the importance and power of cricket in India is that fact that the Board of Cricket Control in India (BCCI), promptly awarded Bindra with 2.5 million rupees (about $60,000).
If you do business in India, remember that “cricket rules.” Every other sport pales in comparison. Amen.
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. He is author of Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market (Hachette Book Group, July 2008).
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