The India Expert

If you deal with India, you must recognize the enormous cultural importance to the game of cricket. Even though field hockey is the national sport, cricket governs the Indian DNA.  Cricket followed the British Empire to Australia, to Sri Lanka, to Pakistan and to Australia and New Zealand of course. Lately India’s team has been performing very well, particularly against the  U.K.

So here’s how the Empire strikes back: by learning Kabaddi. This ancient India team sport is like “tag” and played on a volleyball sized court.  Here is a report from the Indian media site IBN Live about the UK Army learning Kabaddi.

Now that the former British Steel (Corus) is owned  by an Indian company and even the car that the Queen rides (Land Rover) are owned by the former colony, there’s got to be some equity somewhere .

Posted on January 12th, 2009 by Gunjan

California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. He is author of Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market (Hachette Book Group, July 2008).