Category — Communication across Cultures

Voice of America Facilitates Pronunciations of Indian Words

With the advance of technology and its ongoing refinement, far-flung areas of the world are getting closer and closer. Business, education, travel, and media reference a plethora of cultures more than ever before.

In 2000, Voice of America‘s pronunciation guide was developed to help media with tricky pronunciations. Now it is an invaluable tool for a broader audience. “People all around the world use it thousands and thousands of times a day,” said Jim Tedder, the broadcaster responsible for the guide. He noted that usage spikes around major world events. VOA’s guide is codified, public and it includes spoken samples, reports the Washington Post.

Try pronouncing these words as they are pronounced in the phonetic languages of India:

Modi, Narendra – nah-rehndrah   moh-dhee

Gujarat – guh-jah-rath

Kashmir – K-ush-meer

Hyderabad – h-eye-dhrah-baadh

Arun Jaitley – uh-roon    jay-th-lee

Namasthe – nah-mus-thay

Avatar – uh-vah-thaar

Chutney – ch-ut-nee

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June 25, 2017   No Comments

Digital Trends among Urban Youngsters in India

The ways in which India’s urban Gen Z, people born after 1995, engage with the opportunities of the digital age is changing according to a recent youth survey released by Mumbai-based IT company, Tata Consultancy Services.

TCS conducted its Gen Z Survey 2016-17, across 15  Indian cities.

Indian youngster

Listed below are some of the key findings:

Shopping – Online shopping is the preferred mode of buying goods where around 84 percent, that is at least 8 out of every 10 teenagers, in Mumbai shop online.

Paying Bills – Cash-on-Delivery is the payment method of choice either using parents’ money (65 percent) or their own “pocket money” (40 percent).

Socializing – Facebook’s popularity is eroding, while Instagram users are rising. 13-year-old Vriddhi Gala says, “Instagram is more precise and totally for smartphone users. It is more creative than Facebook. My classmates use Instagram to share pictures and even moods.” 26 percent respondents said that they did not have a social media account. 13 percent said they had to delete their accounts due to pressure from parents and Aadhya Srinivas (15), said that many of her friends had created social accounts with fake names to encounter this pressure.

Communicating – E-mails are now replaced by WhatsApp (88%), Facebook Messenger (60%), Snapchat (41%), Google Hangout (36%) and Hike messenger (35%).

Using Internet – Out of a batch of 700 participants in one of the cities surveyed, 74 % used the Internet for completing school assignments, 69% used it for instant messaging, 67% used it for downloading games/music, and 60% said they played games on the Internet.

Owning Electronic Items – smartphones (79 percent), laptops/desktops/tablets (39 percent), gaming consoles (32 percent), e-book readers (27 percent), smartwatches (21 percent), activity tracker/fitness bands (17 percent) and virtual reality headsets (15 percent) are quickly gaining popularity among young Mumbaikars, reports the Indian Express.

 

May 28, 2017   No Comments

Print Media in India Booms

Even as the sales of newspapers and magazines decline globally, in India their circulation increased by more than 23 million copies a day between 2006 and 2016, according to a new report from India’s Mumbai-based Audit Bureau of Circulationan average growth of nearly 5% per year.

Newspapers

The bureau said, “India is one of the brightest spots [for] print media,” and cited growing literacy and education, India’s overachieving economy and more local content as reasons for the print boom, reports CNN.  India is also likely helped by the fact that it has more paid publications (7,871) than other countries and dozens of regional languages.

Indian print publications are forecast to bring in advertising revenue worth $4.5 billion by 2021, up from an estimated $3.1 billion in 2016. By then, India’s print media industry will be worth  $6.7 billion adds the bureau.

May 14, 2017   No Comments

Facebook Rolls Out Express Wi-Fi in India

Facebook announced the commercial launch of Express Wi-Fi, its second attempt to bring millions of Indians online at an “affordable” fee. The service is currently available in the four Indian states of Uttarakhand, Gujarat, Rajasthan, and Meghalaya, where the company has 700 hotspots through other internet providers. It has also partnered with Airtel, (currently India’s largest telecom operator), to launch an additional 20,000 hotspots. Customers can sign up for daily, weekly, or monthly plans that cost about $0.15 a day.

“Express Wi-Fi is designed to complement mobile data offerings by providing a low-cost, high bandwidth alternative for getting online and access apps, download and stream content,” says Munish Seth, regional head for connectivity solutions in the APAC region.

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Mashable reports that India is the fastest growing market for Facebook. As of last month, Facebook’s marquee platform had 184 million monthly active users in the country, 50 percent of which return to the site every day. The company’s instant messaging and voice calling app WhatsApp also has over 200 million monthly active users in India. 

May 13, 2017   No Comments

Google India Encourages Small Businesses to Go Online

A joint study by Google and KPMG titled Impact of internet and digitization on Small and Medium Businesses in India pointed out that 32% of digital businesses cater to customers outside their city, and employ five times as many people as do businesses that are offline; and profits of digitally engaged businesses grow twice as fast compared to offline small companies. The research also revealed that the rise of digital SMBs can help increase India’s GDP by 10 percentage points.

To address the offline 68% SMBs, Sundar Pichai, CEO of Google, announced the launch of Digital Unlocked, a training program for business owners in India that will empower them with essential digital skills to use the internet to grow their business. The program is offered as a combination of online, offline and mobile modes. The offline training will be conducted in partnership with industry body FICCI, and over the next three years 5,000 workshops will be held across 40 Indian cities. This training course is certified by Google, the Indian School of Business and FICCI, reports Mint.

Google India Logo

Additionally, Google launched Primer, a free mobile app designed to teach digital marketing skills in a quick, easy and interactive way. Available for download through the Google Play and iOS app store, Primer can work offline too, and is currently available in English and Hindi with Tamil, Telugu and Marathi versions coming shortly.

 

January 7, 2017   No Comments