Category — Communication across Cultures

WeddingWire Starts Operations in India

WeddingWire Inc., the Chevy Chase, Maryland-based online marketplace for the wedding industry opened its headquarters in a leased space in Gurgaon, approximately 20 miles southwest of Delhi.

Proximity to Delhi played a role in WeddingWire’s decision to base its headquarters in Gurgaon, reports Bizjournals. “Delhi is the biggest market in India,” said Anoop Kumar, who heads strategy and corporate development at the company. Gurgaon is also a technology hub which hosts Indian operations for companies such as Google, Accenture, and Uber. As a result, there is “a lot of talent there. India represents a large wedding market that is significantly different from the other 14 countries in which WeddingWire operates,”  Kumar added.

WeddingWire Planner

August 10, 2017   No Comments

‘Made in India’ LinkedIn Lite Extends to 60 Countries

 Sunnyvale, CA-based LinkedIn announced the roll out of its LinkedIn Lite app to Android users in India. Akshay Kothari, Head, LinkedIn India, said, “We have now been able to take all the LinkedIn experience and package it into an app that is less than 1 megabyte. This app will soon be extended to more than 60 countries.”

LinkedIn Lite, a mobile website for faster connectivity in weak network areas, was launched during CEO Jeff Weiner‘s visit to Bangalore in September last year, and is entirely developed by the company’s R&D unit in Bangalore. “We are seeing a lot of growth coming from tier-2 and tier-3 towns due to this initiative. In the past six months, unique visitors to our mobile site has doubled while the engagement on our site has gone up threefold,” Kothari added. The Economic Times reports that students have also been a key growth area for LinkedIn India, due to another India-made product, LinkedIn Placements, that has helped the company improve signups among students in the country, Kothari said.

LinkedIn is investing a lot of time in the learning space, developing more student-oriented content on its platform and on its online learning company Lynda.

LinkedIn Logo

August 9, 2017   No Comments

Voice of America Facilitates Pronunciations of Indian Words

With the advance of technology and its ongoing refinement, far-flung areas of the world are getting closer and closer. Business, education, travel, and media reference a plethora of cultures more than ever before.

In 2000, Voice of America‘s pronunciation guide was developed to help media with tricky pronunciations. Now it is an invaluable tool for a broader audience. “People all around the world use it thousands and thousands of times a day,” said Jim Tedder, the broadcaster responsible for the guide. He noted that usage spikes around major world events. VOA’s guide is codified, public and it includes spoken samples, reports the Washington Post.

Try pronouncing these words as they are pronounced in the phonetic languages of India:

Modi, Narendra – nah-rehndrah   moh-dhee

Gujarat – guh-jah-rath

Kashmir – K-ush-meer

Hyderabad – h-eye-dhrah-baadh

Arun Jaitley – uh-roon    jay-th-lee

Namasthe – nah-mus-thay

Avatar – uh-vah-thaar

Chutney – ch-ut-nee

Make in India Poster

 

 

 

 

 

 

 

 

June 25, 2017   No Comments

Digital Trends among Urban Youngsters in India

The ways in which India’s urban Gen Z, people born after 1995, engage with the opportunities of the digital age is changing according to a recent youth survey released by Mumbai-based IT company, Tata Consultancy Services.

TCS conducted its Gen Z Survey 2016-17, across 15  Indian cities.

Indian youngster

Listed below are some of the key findings:

Shopping – Online shopping is the preferred mode of buying goods where around 84 percent, that is at least 8 out of every 10 teenagers, in Mumbai shop online.

Paying Bills – Cash-on-Delivery is the payment method of choice either using parents’ money (65 percent) or their own “pocket money” (40 percent).

Socializing – Facebook’s popularity is eroding, while Instagram users are rising. 13-year-old Vriddhi Gala says, “Instagram is more precise and totally for smartphone users. It is more creative than Facebook. My classmates use Instagram to share pictures and even moods.” 26 percent respondents said that they did not have a social media account. 13 percent said they had to delete their accounts due to pressure from parents and Aadhya Srinivas (15), said that many of her friends had created social accounts with fake names to encounter this pressure.

Communicating – E-mails are now replaced by WhatsApp (88%), Facebook Messenger (60%), Snapchat (41%), Google Hangout (36%) and Hike messenger (35%).

Using Internet – Out of a batch of 700 participants in one of the cities surveyed, 74 % used the Internet for completing school assignments, 69% used it for instant messaging, 67% used it for downloading games/music, and 60% said they played games on the Internet.

Owning Electronic Items – smartphones (79 percent), laptops/desktops/tablets (39 percent), gaming consoles (32 percent), e-book readers (27 percent), smartwatches (21 percent), activity tracker/fitness bands (17 percent) and virtual reality headsets (15 percent) are quickly gaining popularity among young Mumbaikars, reports the Indian Express.

 

May 28, 2017   No Comments

Print Media in India Booms

Even as the sales of newspapers and magazines decline globally, in India their circulation increased by more than 23 million copies a day between 2006 and 2016, according to a new report from India’s Mumbai-based Audit Bureau of Circulationan average growth of nearly 5% per year.

Newspapers

The bureau said, “India is one of the brightest spots [for] print media,” and cited growing literacy and education, India’s overachieving economy and more local content as reasons for the print boom, reports CNN.  India is also likely helped by the fact that it has more paid publications (7,871) than other countries and dozens of regional languages.

Indian print publications are forecast to bring in advertising revenue worth $4.5 billion by 2021, up from an estimated $3.1 billion in 2016. By then, India’s print media industry will be worth  $6.7 billion adds the bureau.

May 14, 2017   No Comments