Category — Communication across Cultures

P&G Champions Gender Equality in India

Cincinnati, Ohio-based Procter & Gamble announced that it will source as much as $30 million from women-owned businesses across India in the coming three years. The move aligns the company’s global commitment to building greater gender equality with the United Nations’ sustainable development goals.

Working in partnership with WEConnect International in India, a non-profit that allows qualified buyers to connect with women-owned businesses, the companies hopes to  develop capability among women entrepreneurs through training and workshops.

woman entrepreneur

P&G India sub-continent managing director and CEO Al Rajwani said, “The impact of our spending with women-owned businesses helps to stimulate economic growth in communities who are often overlooked, which in turn promotes job creation and further opportunities.”

February 17, 2018   No Comments

Walmart Localizes Sale Strategies in India

In India, Walmart’s  “wholesale” stores are known as Best Price Modern Wholesale stores, Walmart India, which owns and operates 21  locations serving local merchants who buy products for re-sale to consumers. It has adapted to the demands of its clients, who must become members in order to shop there.

-> The stores have multiple employees in every aisle to help shoppers understand offers and locate the products they’re looking for.

-> Special offers and discounts are regularly announced on speakers located throughout the store.

-> Store have multiple ‘Try, Buy, and Save’ counters where customers can try a food product before buying it.

->  These stores are decorated for Indian holidays and offer additional seasonal discounts.


Walmart best price store in India

Walmart’s Best Price store in India

Walmart India’s practices of local sourcing, and initiatives focused on enhancing skills training, environment sustainability, female empowerment, and community development, are an effort to   maintain a positive image in the country

February 9, 2018   No Comments

Coca-Cola Factories in India Go Green

Hindustan Coca-Cola Beverages said that all three of its factories that it operates in India’s southern states of Andhra Pradesh and Telangana will be using solar power as the primary source of energy for manufacturing operations. The company has signed agreements with Vibrant Energy, a Hyderabad-based green energy solutions company, to procure 2.7 million units of solar power for these manufacturing facilities.

A Coca-Cola Advertisement

Christina Rugiero, CEO, Hindustan Coca-Cola Beverages said, “Ensuring the well being of the planet is a shared goal. As one of India’s top manufacturing company, preserving and protecting the environment is a responsibility that we take seriously. We are inspired by India’s ingenuity and the government’s vision of achieving 40% cumulative electric power capacity from non-fossil fuel based energy resources by 2030.”

February 6, 2018   No Comments

Amazon Launches Silent Delivery Stations in India

Amazon India launched a Silent Delivery Station in Mumbai in collaboration with Mirakle Couriers a Mumbai-based service partner that employs people with hearing loss. The silent delivery station is part of the last-mile service partner program of Amazon Logistics, where entrepreneurs act as Amazon India’s local distribution network providers, and create the last mile delivery footprint.

All associates working in Amazon’s silent delivery station are trained on safety procedures and customer experience behaviors by the team at Mirakle Couriers via sign language. They use the same technology as hearing associates with some modification in the processes to ease their delivery experience. They deliver packages over a radius of less than 2 miles from the delivery station either by bus or by walking to the destination.

Logo of Mirakle Couriers

Akhil Saxena, vice president, India Customer Fulfillment, said “We are committed to using our resources and infrastructure of innovation and technology to enable diverse communities to succeed. We are proud to have pioneered the ‘Silent Delivery Station’ which is a first-of-its-kind, India-specific innovation from Amazon.”

January 22, 2018   No Comments

European Researcher Concludes that Vedas Improve Brain Function

Among India’s ancient learning methods, textual memorization is the norm: traditional scholars (“pundits”), master many different types of Sanskrit poetry from the Vedas, the oldest scriptures of Hinduism. Pundits train for years to orally memorize and exactly these texts ranging  over 100,000 words.

Dr. James Hartzell, a postdoctoral researcher at the Basque Center on Cognition, Brain and Language, in Spain, entered the cognitive neuroscience doctoral program at the University of Trento, Italy in 2011, to study whether there were cognitive benefits from exercising verbal memory. He says that through the India-Trento Partnership for Advanced Research, “we recruited professional Vedic pundits in the Delhi region; then we used structural magnetic resonance imaging at India’s National Brain Research Center to scan the brains of pundits and controls matched for age, gender, handedness, eye-dominance and multilingualism.”

A man reciting mantras at the bank of a river

The study found something specific about intensive verbal memory training: the pundits’ right hippocampus—a region of the brain that plays a vital role in both short and long-term memory—had more gray matter than controls across nearly 75 percent of this subcortical structure. The pundits also showed substantially thickening of right temporal cortex regions that are associated with speech prosody and voice identity.

Hartzell wonders if the substantial increase in the gray matter of critical verbal memory organs means they are less prone to Alzheimer’s, and if so, this raises the possibility that verbal memory “exercising‘ or training might help elderly people at risk of mild cognitive impairment retard or, even more radically, prevent its onset.  The study was published in the scientific journal, Neuroimage

January 6, 2018   No Comments