Category — Communication across Cultures

WeWork Expands to India

Miguel McKelvey, co-founder and chief creative officer of the $20 billion New York-based collaborative workspace startup WeWork, discussed his business in India with Forbes’ India staff Anshul Dhamija.

McKelvey said that in India WeWork had entered into a partnership with the Embassy Group. They launched operations in the beginning of this year and had close to 350,000 square feet of shared workspaces in Bangalore and Mumbai. “India’s probably the biggest market for us,” says McKelvey.

The concept of sharing a workspace with diverse set of professionals and enterprises is new in India and is catching on. WeWork gives access to discounted health care services, payment processing for their companies, IT support, education and training, to all its members.

When asked to comment on what opportunities India offers, McKelvey said: When we first came here, or thought about coming here, it certainly felt a bit overwhelming because it’s such a huge place and the culture is so diverse, varying from city to city and state to state. So having a partner is essential in understanding the local culture and also gives us credibility in the market. India’s probably the biggest market for us. While we are super excited to be in Japan, Australia and Europe, we are talking about hundreds of millions of people here in India. I think this is a place that, in the upcoming years, will play a major part in the way the world economy develops. For us to be here now is an incredible opportunity.

Inside an Office

October 29, 2017   No Comments

Regional Languages Drive India Smartphone Sales Further

With nearly as many smartphone users as the U.S. has people, India is already one of the world’s hottest mobile markets, with America’s Apple, Korea’s Samsung, China’s Oppo, Vivo and Xiaomi jostling for market share with Indian brands such as Micromax.

Nubia Smartphone

India’s 300 million smartphone users could grow by more than 50% in the next few years, reports CNN Tech giving reasons for this:

  1. 1 billion Indians do not yet have a smartphone — a huge market opportunity.
  2. More than 66% of India’s 1.3 billion people still don’t have access to the Internet, and when they do so over the next decade, it will likely be through mobile devices. “Mobile has already become the primary device from which users access the internet,” says Shobhit Srivastava, an analyst at Counterpoint Research, a global industry analysis firm headquartered in Hong Kong.
  3. India has many regional languages, and many of the country’s newest mobile users are discovering the Internet in one of them. “One of the major reasons the smartphone hasn’t been able to penetrate rural or [smaller] cities is because it’s all in English. You need to have the regional languages, and a lot of players have understood that. They are investing in putting regional languages in their smartphones, turning this challenge into a differentiating factor for themselves,” Srivastava added.
  4. India has more than 100 smartphone brands catering to a variety of budgets.

October 4, 2017   No Comments

India Jumps to 14th Spot as Best Country for Expats

In HSBC’s latest ‘expat explorer survey’ that covered 27,587 expats from 159 countries and territories in March and April this year, India moved up the global rankings by 12 places to take the 14th spot in terms of best country for expats to live and work in.

“India draws many expats for work and financial opportunities, but new arrivals here often find their family life improves significantly too,” the survey found. The country has also emerged among the top 10 countries among expats for professional development, reports Money Control. “The number of resident expats who recommend the country for career progression has increased by 12 percentage points since 2016 to almost 63 percent, placing it seventh in our ranking for career progression,” HSBC said.

Architecture in Jaipur

48 percent of expat children easily made new friends according to their parents, ranking India third in the world for this parameter. With an average $176,408 gross personal income per year — one of the highest in the world — over 50 per cent of the expats said India is a good place to start a business.

 

September 30, 2017   No Comments

WeddingWire Starts Operations in India

WeddingWire Inc., the Chevy Chase, Maryland-based online marketplace for the wedding industry opened its headquarters in a leased space in Gurgaon, approximately 20 miles southwest of Delhi.

Proximity to Delhi played a role in WeddingWire’s decision to base its headquarters in Gurgaon, reports Bizjournals. “Delhi is the biggest market in India,” said Anoop Kumar, who heads strategy and corporate development at the company. Gurgaon is also a technology hub which hosts Indian operations for companies such as Google, Accenture, and Uber. As a result, there is “a lot of talent there. India represents a large wedding market that is significantly different from the other 14 countries in which WeddingWire operates,”  Kumar added.

WeddingWire Planner

August 10, 2017   No Comments

‘Made in India’ LinkedIn Lite Extends to 60 Countries

 Sunnyvale, CA-based LinkedIn announced the roll out of its LinkedIn Lite app to Android users in India. Akshay Kothari, Head, LinkedIn India, said, “We have now been able to take all the LinkedIn experience and package it into an app that is less than 1 megabyte. This app will soon be extended to more than 60 countries.”

LinkedIn Lite, a mobile website for faster connectivity in weak network areas, was launched during CEO Jeff Weiner‘s visit to Bangalore in September last year, and is entirely developed by the company’s R&D unit in Bangalore. “We are seeing a lot of growth coming from tier-2 and tier-3 towns due to this initiative. In the past six months, unique visitors to our mobile site has doubled while the engagement on our site has gone up threefold,” Kothari added. The Economic Times reports that students have also been a key growth area for LinkedIn India, due to another India-made product, LinkedIn Placements, that has helped the company improve signups among students in the country, Kothari said.

LinkedIn is investing a lot of time in the learning space, developing more student-oriented content on its platform and on its online learning company Lynda.

LinkedIn Logo

August 9, 2017   No Comments