Category — Entertainment Business
Having launched its Prime Video at a lower price than Netflix, Amazon India is now consolidating partnerships to expand its user base in the country. It recently partnered with Vodafone, which, after its merger with Idea Cellular in a $23 million deal, is the biggest telecom company in the country with a customer base of 400 million. Amazon aims to penetrate this user base and also build a competitive edge against Reliance Jio and other Indian service providers that are offering streaming services on mobile phones.
Forbes reports that Amazon India is focusing on local content and targeting smartphone video consumers in India. Mint claims that India is expected to have 650 million internet users by 2020, making it a huge market for video-on-demand consumption.
Amazon’s strategy of partnering with a telecom operator that can provide 4G services on mobile phones will likely work since the majority of India’s population is not likely to invest in a fast landline broadband connection to view content on large screens.
March 20, 2017 No Comments
With the Information & Broadcasting Ministry urging the Ministry of Home Affairs to create a separate category of visas for international film-makers, India’s government has agreed to offer ‘Film Visas’ to producers to shoot films and TV shows in the country.
Prospective international film-makers will need to send their proposal and scripts for clearance to the Ministry of Information and Broadcasting, either directly or through an Indian mission abroad. The Ministry will scrutinize the proposal within 60 days and give its clearance to the Indian missions abroad, states BusinessLine.
The Information & Broadcasting Ministry will also recommend to the customs authorities to waive customs duty on the temporary import of equipment required by the international film production crew. The Film Facilitation Office will set up a portal for online applications soon.
March 7, 2017 No Comments
With a view to expand its service’s reach via direct-to-home and mobile platforms in India, Netflix said it is working on making “our Indian service better in every dimension,” and unveiled three new distribution partnerships with Vodafone telecom, DTH company Airtel, and Videocon d2h.
Airtel will integrate the Netflix app into its direct-to-home service; Videocon’s d2h service will carry a dedicated Netflix button on the remote control to allow viewers access to Netflix’s streaming service; Vodafone will enable payment integration allowing consumers to pay for their Netflix subscriptions via their mobile bills reports The Hollywood Reporter.
Netflix co-founder and CEO Reed Hastings said that India “is one of the most important and vibrant countries in the world, and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix.”
March 7, 2017 No Comments
Shanghai headquartered Youzu Interactive will invest $10 million to set up its India operations in Pune, 90 miles east of Mumbai, from where it plans to launch local-to-India casual strategy games this year. Media and entertainment industry analysts said Youzu Interactive is the first international entity to enter the Indian gaming industry.
CEO Anuj Tandon said, ” This year we will be looking at social casino, cricket, shooting games for the Indian market, but as we wait for the market to mature we will have role-playing games, mid and hardcore strategy games that we will introduce too.”
The company will cater to individuals in the 18-40 year age group who own smartphones worth over $150; (Rs 10,000) they will also cater to users at the lower end of the smartphone spectrum in smaller cities. App purchases and reward-based videos will also be offered, reports the Economic Times.
March 5, 2017 No Comments
Amazon has signed a deal for 14 stand-up comedy specials in India which will feature some of India’s top comedians. The hour long specials, made in partnership with the country’s entertainment firm Only Much Louder, will begin streaming in May and will be available to viewers in India and also worldwide across 200 countries, says The Hollywood Reporter.
“We want to change the way customers consume entertainment by bringing this fantastic collection by OML’s best comedy talent to Prime members exclusively and on-demand,” Amazon Prime Video India director and country head Nitesh Kripalani said in a statement.
In related news, Variety reports that Amazon has also struck a content deal with BBC Worldwide, the commercial arm of the British Broadcasting Corporation, which has agreed to license some 600 hours of library content covering factual and pre-school programming to Amazon Prime Video service in India.
“In the last year or so, we have seen digital consumption in India increase exponentially,” Myleeta Aga, senior vice president and general manager of India, BBC Worldwide, said in a statement.
January 24, 2017 No Comments