Category — Tourism & Hospitality
India’s Cox & Kings has entered into a cooperation agreement with G Adventures, the largest small-group adventure travel company in the world, to offer the Canadian firm’s sustainable and adventure tour packages to Indians.
To kick-start this venture, the partners have launched the ‘Grab Your Dream’ contest, which will give aspiring travellers a chance to win an all-expense paid adventure trip. This year G Adventures is aiming to get 10,000 tourists to India, and now it is seeking to source Indian outbound tourists to adventure destinations across the world, including the Amazon forest and Moroccan deserts.
Adventure tourism is a relatively nascent concept in India, and is largely unexplored.
“India is experiencing rapid growth in terms of outbound tourism and with global demand for adventure travel also continuing to grow, now is time to introduce it as a new way to see the world,,” G Adventures Founder Bruce Poon Tip said. “Our job is to create awareness. It will take us nearly a year to achieve any sizable number. We are at the helm of a digital euphoria, wherein travellers are adventurous,” Ezeego1.com COO Neelu Singh said.
March 29, 2014 No Comments
According to the 2013 Expedia FlipFop Report, beachgoers in India (52%) reported participating the most in making sand castles. Indian beachgoers – who overall led the most active beach lives –played the most water sports (52%), got the most massages (47%) and surfed the most (41%).
Walks on the beach were the most popular activity for American beachgoers (78% participate), followed by “people-watching” (64%), swimming (61%) and sunbathing (56%).
About half or more of beachgoers in Canada, UK, Ireland, India, Australia, US, New Zealand and South Korea described accessibility to alcohol as “at least somewhat” important when considering where to take a beach vacation.
What this means: To me it means seems that the survey is flawed. Most Indian beaches are full of people eating and splashing in the water. I don’t see a lot of what I would call “water sports” or surfing. I can buy the making sandcastles part, however.
July 20, 2013 No Comments
According to Los Angeles Times, visitors from China are now the biggest-spending travelers to the U.S.
In all of the U.S. the average spent as a whole by Chinese visitors is $7,105, by Indian visitors is $6,659, by Brazilian visitors is $5,604, and by Japanese visitors is $4,541.
In California alone, Chinese visitors spend an average $2,932, Brazilian visitors spend an average of $2,404, Indian visitors spend an average $1,983, and visitors from Japan spend $1,969. Roughly 33% of their spending goes towards gifts and souvenirs for family and friends. They spend so much that they helped set a record for spending by foreign visits to the U.S. – $168.1 billion in 2012.
Chinese tourists spend mostly on high-end clothes and accessories featured in American movies because steep Chinese taxes make such brands two to three times more expensive in China. In addition, Chinese tourists stock up on vitamins because they are dubious of supplement quality sold in China.
What this means
When I first began living in California, it was busloads of Japanese tourists that drove retail, recreational and tourist spending. This was followed by investors from Japan starting to buy up hotels, office buildings and more. In recent years returning Chinese tourists seem to have sparked a mini-real estate boom on the West Coast as homes are swept up in all-cash offers. Expect an Indian wave of real estate investors soon.
June 6, 2013 No Comments
According to BusinessTravelNews.com, the most popular function of Mobile websites and Apps is to check-in at hotels and airlines. More than 60% of the companies asked are already making use of either a Mobile Website or an app to check-in. Then, 50% said they are using it to store and access itinerary on their smartphones. After this, come the check-in of the hotel and the access to the destination information.
For travelers to India, these mobile functions can be very important, since the home office and the travel agents may not be readily accessible during India time. (The country is 8.5 to 13.5 hours ahead of USA time depending on season and location in the United States). India’s airlines are ahead of hotels in supporting mobile and remote checkin. In fact many airlines support SMS or TEXT check-in as well.
May 1, 2013 No Comments
When it is about popular sports played in India, the country there is almost only one game that matters in India, cricket. But when it comes to watching games on TV, other kind of sport becomes popular such as football, basketball, tennis, cycling or golf.
According to Chitra Johri, Vice President or Bradford license India, “the Indian youth finds it more edgy to get associated with these games through merchandise as it gives them an attitude value”.
Akash Jain, Sr. Director Business development & Partnerships, National Basketball Association India, says“going beyond the traditional offerings of jerseys, t-shirts and hats allow fans to display their support for our teams in their homes, at work or school, and in their everyday life with casual wear.
When promoting in India, the brands need to make sure to adapt to the region they are in, with a different strategy to engage the audience well. Here is what WWE does: they offer very high collectability and that works wonders for promotions. In India specifically, they are currently running a cross-category retail promotion with Landmark, and on the FMCG front they have recently partnered with Parle (clothing company) for a promotion involving WWE Slam Attax trading cards by Topps. Moreover, they also bring down WWE Superstars every year to India and that lends them a great opportunity for promoting WWE using talent that features weekly in programming.”
April 17, 2013 No Comments