Category — Media & Entertainment

According to the FDi report 2013, three of the BRICS countries namely India, China and Brazil, ended up in the top 5 destination countries for Foreign Direct Investment (FDI) globally in 2012.

Collectively, they attracted 18% of  all global FDI projects. Regarding India, is has attracted 30.02% of all the FDI projects from the BRICS countries. The city which attracted the biggest amount of FDI in India, is Bangalore with 15% of total projects between 2003 and 2012.

Moreover, India is expected to attract even more FDI project in the medium to longer term, thanks to reforms such as, passing a new law about land acquisition, allowing  more FDI in retailing, airlines and broadcasting.

When it is about popular sports played in India, the country there is almost only one game that matters in India, cricket. But when it comes to watching games on TV, other kind of sport becomes popular such as football, basketball, tennis, cycling or golf.

According to Chitra Johri, Vice President or Bradford license India, “the Indian youth finds it more edgy to get associated with these games through merchandise as it gives them an attitude value”.

Akash Jain, Sr. Director Business development & Partnerships, National Basketball Association India, says“going beyond the traditional offerings of jerseys, t-shirts and hats allow fans to display their support for our teams in their homes, at work or school, and in their everyday life with casual wear.

When promoting in India, the brands need to make sure to adapt to the region they are in, with a different strategy to engage the audience well. Here is what WWE does: they offer very high collectability and that works wonders for promotions. In India specifically, they are currently running a cross-category retail promotion with Landmark, and on the FMCG front they have recently partnered with Parle (clothing company) for a promotion involving WWE Slam Attax trading cards by Topps. Moreover, they also bring down WWE Superstars every year to India and that lends them a great opportunity for promoting WWE using talent that features weekly in programming.”

In ten years, the Indian economy has more than quadrupled in size from $422 billion in 2001 to $2 trillion in 2012. Moreover, India’s GDP per capita has more than trebled from under $500 in 2002 to now crossing $1,700.

According to LV Krishnan, CEO of TAM Media research, “Contribution of services has grown and manufacturing has dipped in relative terms. That’s the biggest change in the advertising world”.

TV has become the primary advertising  media today at 42% of annual spend compared to 37% in 2005.  Newspapers have a shrinking share of 39% (49% in 2005) and digital media is growing rapidly from 1% in 2005, to 6% of the total ad spend today. According to Tarun Abhichandani, group business director, e-Tech Group, IMRB International, it is important to remember that despite this shift, print is still growing in India at 11-12%.

In a banner year for films that appealed to older audiences,  the American Association of Retired Person, AARP, named “The Best Exotic Marigold Hotel” among its top 10 “Best movies for Grownups”. Fox Searchlight’s movie was shot on location in Rajasthan, India and starred Slumdog Millionaire’s Dev Patel as the operator of the hotel.

According to a report by financial services firm Motilal Oswal, the print media in India is expected to grow its earnings at a compound annual rate of 17% during the fiscal years (FY) 2013 to 2015. This number is the result of a comparison to an estimated 3% growth in FY13

What this means

Powered by increasing literacy and compounded by increasing discretionary spending in the lower middle class, India is one of the few economies where print media will see some growth for years to come.