Category — Market Entry

Graftobian Professional Makeup Launches in India

Family run, U.S. manufacturing business based in Madison, Wisconsin, Graftobian Makeup Company has given exclusive rights to India’s Tri-Star Products Pvt. Ltd., to market and distribute its products in the country.

Sandeep Jain, director, of Tri-Star, said, “In the first phase we will be marketing the products in Delhi/NCR region including few cities in North India for which 4 channel partners have been appointed. In Phase II, products will be launched in West, followed by South and East. So we estimate that in the next 6-8 months Graftobian products shall be available in all the metros of the country.”

Graftobian Products

Graftobian has over 1,000 makeup products which are used by professionals in production centers on some of the most recognized faces in the world. Graftobian in India will be available for stores, salons, professionals as well as individuals, reports Beauty News India.


October 6, 2016   No Comments

John Hopkins Alumni Create Telemedicine App for Rural India

Intelehealth started as a four-person team project at a Master’s Program at the Johns Hopkins University Center for Bioengineering Innovation and Design. The students involved created an app that lets health workers in rural communities where doctors are not available, to act as a proxy for them.

CNN Money reports that when a patient arrives at a clinic, a health worker uses Intelehealth to create a record with demographic and personal data, the issues a patient is having, along with photos.  CEO Neha Goel says that the company has built data collection protocols for 80% of conditions that are prevalent in rural communities.


The patient summary is then sent to an offsite Indian doctor, often a retired physician, who makes a diagnosis and sends it back to the clinic with a prescription or referral for further care.  Some of the patient data is anonymized and used for research.

The advantage of Intelehealth’s Android app is that it can operate on low bandwidth. It is currently in beta and will launch officially in two months.

October 4, 2016   No Comments

Indian Consumers Embrace International E-Commerce

According to Chicago-based Internet Retailer‘s Global 1000 report, selling to consumers outside a retailer’s home market can be complicated due to language and cultural differences, and retailers were more likely to tackle issues that cropped up if they could see a clear cross-border demand for their goods.


A  report by PayPal Holdings Inc. and U.K. research firm Ipsos MORI revealed that India is one of the fastest-growing nations when it comes to cross-border e-commerce. India’s online cross-border spending will jump 78% in 2016 to $14.6 billion from an estimated $8.21 billion in 2015, the firms project.




October 3, 2016   No Comments

TomTom Launches Global Innovation Hub in India

Netherlands-based navigation and location-based products and services company, TomTom, launched a global innovation hub in Pune, 90 miles west of Mumbai.  It will be open to all India-based employees to upgrade their skills, innovate and think like entrepreneurs, reports Economic Times.


Barbara Belpaire, general manager at TomTom, India, who will also head this center, said, “The Innovation Hub reiterates TomTom’s approach of being an innovative company with a focus on nurturing the talent in India. This will give employees a platform to develop new software, technology, applications, services and futuristic consumer products in the wearables, mapmaking and data services space We aim to contribute to the Indian government’s ‘Make in India’ plan where our India team will contribute significantly to innovation globally.”

The hub has three broad sections — demonstration, experimentation and break areas where employees can tinker with TomTom products, as well as some other devices, by making modifications to the software or adding sensors for example. The Innovation Hub will explore tie ups with universities, institutes and other companies.


September 5, 2016   No Comments

IKEA to Expand Aggressively in India

Sourcing from India for 30 years for its global stores, Swedish home furnishing company, IKEA, plans to double its sourcing from India to 600 million euros by 2020. About 70 percent of the current sourcing is in textiles and rugs.

To be part of the $600 billion Indian retail market, IKEA has pledged to invest over $1.5 billion in India over the next 10 years, reports Shilpa Kannan of BBC.

Ikea Store

The company also plans to launch 25 stores in the next 10 years in India, and it will invest $110 million on its first store in the southern city of Hyderabad that will span over 400,000 sq feet, reports The Hindu. Construction work has begun on a 13 acre plot of land.

IKEA India CEO Juvencio Maeztu told reporters that this will be followed by opening more stores in the cities of Mumbai, Banalore and Delhi NCR. He said the company will open two to three retail stores every year. Ahmedabad, Chennai, Kolkatta, Pune and Surat are the other cities IKEA is looking at. Some major cities may get more than one store, he added.

August 13, 2016   No Comments