Category — Market Entry
U.K.-based William Grant & Sons has appointed the first Indian brand ambassador for their blended Scotch whiskey following the firm’s ‘The Awesome Job’ campaign.
Rohan Bhardwaj, based in Gurgaon near New Delhi in India, was voted by his friends as the perfect candidate for the campaign and selected for his “ready wit, charm, confidence, pleasing demeanor, and wanderlust,” in addition to his “knowledge and passion of spirits.”
“Rohan is a strong, passionate man, who will now become the new advocate for the brand. This announcement also brings to an end a whirlwind experience of finding the best candidate for the post. He is the perfect ambassador to talk about drinking responsibly, tastefully and together and personifies all the attributes that the India representative of the brand should possess,” said Shweta Jain, the India marketing director at Grant’s.
August 31, 2015 No Comments
Salt Lake City-based molecular diagnostic firm Myriad Genetics brings molecular genomic cancer testing to India.
According to the company, genomic tests are available for 9 cancers: breast, pancreatic, ovarian, endometrial, melanoma, prostate, colon, lung and gastric. “We are pleased to bring our 25 years of experience in clinical genetic testing to India,” said Gary King, Executive Vice-President of International Operations, Myriad Genetics. Gary further added that, “Indian patients can now access world leading tests such as BRAC Analysis to identify the risk of developing breast and ovarian cancer, Colaris™ for hereditary colorectal cancer and the myRisk test, which assesses the risk of developing eight cancers.
These tests screen for cancer risks and enable families of cancer patients to take preventive measures. All testing will be carried out at Myriad’s labs in U.S.A. and Germany.
August 29, 2015 No Comments
A proposed lab dedicated to biocompatibility and medical device testing to be based in India’s western Gujarat state, has received backing from the country’s central (federal) government. According to PharmaBiz, companies that manufacture in the state see the lab as a crucial component for quality checks that would aid business with the Commerce Ministry-based Engineering Export Promotion Council and they are urging state officials to allocate funds for the project. Currently device manufacturers are forced to send products to countries like Singapore for tests before they can get international marketing nods, a process that is time consuming and costly.
August 29, 2015 No Comments
The Los Angeles Times reports that in a three-month pilot project this year, about 200 students at the Hyderabad campus of the Birla Institute of Technology and Science, and another city university used a cellphone app to monitor their mental health and communicate with counselors by phone and text. The program, developed by Lantern, a San Francisco-based start-up is based on a proven approach called Cognitive Behavioral Therapy, which has been built in partnership with experts at Stanford University.
The app guides students in ways to manage stress in their lives with simple coping strategies like deep breathing and muscle relaxation as well as consultations with counselors over calls. Smita Sharma, the part-time counselor at the Birla Institute of Technology and Science, said online therapy is cheaper than training more counselors and it meets the confidentiality needs of students. “This is very much in step with managing that stigma [of mental health issues], where you can reach out to somebody and help yourself in the privacy of your room,” she said.
Megan Jones, Lantern’s chief science officer, said the company’s studies show that the program helps users reduce anxiety levels by 40%. “For some, this will be enough to reach their full potential,” she said. “For others, they may benefit from further help, including therapy, and a positive experience with Lantern just might help increase the likelihood that they seek it.”
August 20, 2015 No Comments
Houston-based LyondellBasell Industries announced that it has entered into a definitive agreement for the acquisition of SJS Plastiblends Pvt. Ltd., a polypropylene compounds manufacturer, located in Aurangabad in the western state of Maharashtra, India reports CNN Money.
“This acquisition will expand our global PPC manufacturing footprint and allow us to better compete in the long-term growth of India’s automotive market ,” said Bhavesh V. (Bob) Patel, CEO and chairman of the management board of LyondellBasell.
August 15, 2015 No Comments