Category — Market Entry

Video Streaming Service to Initiate Engineering in India

Milleniumpost reports that California-based mobile video streamer Vuclip will open its first R&D center in India and third globally. The company claims to be the world’s largest independent mobile video and media company, and it said it will hire about 100 engineers from India in the next year.

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May 6, 2015   No Comments

Carlsberg Beer Grows 42% by Volume in India

Denmark’s Carlsberg beer has recorded a 42 percent volume growth in 2014 and has emerged at #3 rank in India with 11 percent market share. Michael N. Jensen, CEO of Carlsberg India since 2012, has put in a lot of effort toward the success of the Carlsberg brand in the Indian market, where the company currently has seven breweries. Once a month, Jensen randomly picks an outlet that sells their beers anywhere across 140 cities, and spends a whole day there interacting with customers, outlet owners, and staff. “Nothing can give you better insight about what the beer drinkers actually want. This leads to product innovations. This is how we understood the need for strong beer, which we don’t sell in other parts of the world,” said Jensen.

“We stay focused here [India]. India is like a continent with many countries, every state here has its own nature, uniqueness and different consumer taste. So, our brands needs to match all those for sustainable growth,” said Jensen.

India’s preference for strong beer saw the company’s Tuborg Strong to be the fastest growing among their beer brands Carlsberg Green, Carlsberg Elephant, and Tuborg Green.

“Doing business is not easy anywhere, and India is no exception. But, you can’t be in India and be global. One needs to be humble, understand the local culture, the needs of the local consumers to build a business in any country,” said Jensen, who has worked in many European countries and across Asia Pacific for Carlsberg, a rival beer maker, and beverages major Coca-Cola.

Carlsberg sees India as a long-term game. “India is a very good promise. India is the future,” said Jensen.

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May 6, 2015   No Comments

Non-Profit Pilots Novel Diagnostic Tablet

A novel multi-functional medical diagnostic tablet device is undergoing pilot testing in India’s northern state of Jammu & Kashmir.

Dr. Kanav Kahol, the head of the Affordable Health Technologies Division at Public Health Foundation of India located in New Delhi,  and his Indian engineering team have invented a device called the Swasthya Slate (“Health Tablet”) that aims to provide affordable healthcare to rural India.

The first prototype assembled in 2011 was a Bluetooth-enabled kit priced at $11,000. It used an off-the-shelf Android tablet and a four-lead ECG, medical thermometer, water-quality meter, and heart-rate monitor. The team then enhanced this with a 12-lead ECG and sensors for measuring blood pressure, blood sugar, heart rate, blood hemoglobin, urine protein and glucose. In June 2012, Kahol sent this device to 80 medical labs for testing. The labs reported that it was as accurate as the medical equipment they used.

Swasthya Slate

Swasthya Slate

By January 2013, Kahol’s team had incorporated 33 diagnostic tests, including those for HIV, syphilis, pulse oximetry, and troponin (which helps diagnose heart attacks). The team also built a variety of artificial-intelligence-based apps for frontline health workers into the device and reduced its cost to $800 per unit reports The Washington Post.

Swasthya Slate is able to record a patient’s medical history, basic medical indicators, and offer diagnosis on the basis of information collected. These readings and recommendations are transmitted in real-time to a central cloud database that arranges for medical help or suggests basic treatment in non-emergency cases, and India Today calls it a ‘game changer’.

Quote by Dr. Kahol

Quote by Dr. Kahol

In March 2014, the Indian government piloted 4,250 Swasthya Slates in six districts of the northern state of Jammu and Kashmir, and found that this device has been useful for use in remote areas; provides quicker diagnoses of many health conditions, and it has also significantly reduced administrative paperwork.

Kahol says that in high volumes, the Swasthya Slate can be produced for as little as $150 per unit.

 

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May 1, 2015   No Comments

Coca-Cola India Invests in India’s Tennis League

In the first deal of its kind, Coca-Cola has acquired a 10% stake in  India’s  International Premier Tennis League (IPTL), a tournament structured on the lines of the T20 cricket Indian Premier League, featuring players such as Roger Federer and Novak Djokovic, reports The Economic Times.

Coco-Cola ITPL Logo

Coco-Cola ITPL Logo

“The part equity-part sponsorship deal, estimated at about $3 million, is being structured in a way that IPTL title sponsor Coca-Cola’s sponsorship money will add up to 10% equity over a period of time,” an official involved in the developments said. This could stretch over a three-year period.

With declining sales in the west, India is seen as a key growth area for the world’s largest beverage maker contributing 12% to its overall volumes. Industry observers say long-term associations with sports properties are strategic for aerated drink makers and help in establishing them as promoters of healthier and active lifestyles

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April 30, 2015   No Comments

Wendy’s India to Feature Table Service

The Times of India reports that the world’s third largest burger chain, Wendy’s, will open its first restaurant in the northern state of Gurgaon. Prices of burgers will start from around $1.40. Plans are in progress to open 50 stores in the next four years.

“Our key differentiators will be food quality and service,” said Sanjay Chhabra, director of Sierra Nevada Restaurants, the franchisee for Wendy’s in India. “It won’t be a self-service format. Food will be served at the table.”

Wendy's Banner

India is becoming a highly sought after destination for international burger chains, which are looking to expand to newer markets in the face of rising operating costs in developed ones. Burger King, Fat Burger and Johnny Rockets have opened their stores here. “Burgers, especially gourmet, are some of the most searched food items online,” said Pankaj Chaddah, COO of restaurant-search app Zomato. Though India’s QSR market is small, market research firm Crisil reports that it is expected to grow by 26% year-on-year.

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April 30, 2015   No Comments