Category — Market Entry

Mercedes Benz Aims for Double Digit Growth

After selling more than 9,500 cars in India last year, Mercedes-Benz is aiming for double-digit growth now.

Boriz Fitz  of Mercedes Benz on left with the Class A

Boriz Fitz of Mercedes Benz on left with the Class A

“We are planning to launch new models and increase the manufacturing capacity of out Chakan plant from 10,000 to 20,000 units a year,” said Boris Fitz, VP, sales and network development, Mercedes-Benz India at the South India launch of A-class and B-class Edition 1 in Hyderabad.

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July 15, 2014   No Comments

German Retailer Metro to Expand by 210 Percent in India

Europe’s fourth-biggest retailer, Metro AG, said it wants India to become one of its “focus expansion countries”, alongside Russia, China and Turkey. “We have seen continuous like-for-like growth recently in India. Now we decide to inject extra momentum into our expansion course there,” Metro  CEO Olaf Koch confirmed.

The company is planning to have 50 wholesale stores in the country by 2020, up from 16 now. Metro has been active in India with its cash-and-carry business since 2003 and is one of the few foreign retailers operating in the country.  Besides stores in major cities such as Delhi, Bangalore, Mumbai and Kolkatta, the company has chosen a regional expansion to Tier 2 cities such as Indore, Jaipur and Vijaywada.  It has also built up a geographic focus in one state, Punjab, with stores in Amritsar, Chandigarh, Jalandhar and Ludhiana.

In 2012, the Indian government gave foreign supermarket chains the green light to enter its $500 billion retail sector. Full foreign ownership of supermarkets that sell directly to consumers is restricted. Metro sells goods to small shopkeepers, which dominate India retail market.

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May 5, 2014   No Comments

Covidien creates India training center

Further developing its capabilities in India,  Covidien PLC has opened a training and education center in India. Quoted in MarketNews Brian D. King, President Emerging Markets said “The Covidien Center of Innovation India in  Mumbai offers clinicians training on advanced procedures and techniques using leading equipment and technology.

The top three priorities will be procedures to address vascular disease, metabolic disorders (obesity and Type II diabetes) and cancer. Mark Rooney, Managing Director, India Subcontinent, Covidien, said, “Chronic diseases contribute to over half of Indian deaths. Cardiovascular disease, dyslipidemia and many types of cancers are highly prevalent in urban and rural areas. The India center will have the capacity to train more than 5,000 healthcare professionals annually

Covidien has an important and growing presence in India with offices in Gurgaon, Mumbai, Chennai, Kolkata and Hyderabad. The company has more than 400 employees in India with a network of distributors and partner hospitals across the country. In 2012, Covidien opened  the Covidien India Engineering Center, in Hyderabad. (Full Disclosure: The company is an Amritt client. This article is derived exclusively from public sources).

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April 30, 2014   No Comments

Lush to enter India with Delhi Store

The beauty brand Lush, which runs 900 stores globally, wants to open a store in Delhi by the end of 2014. “Our investment will initially be limited to setting up and running a single shop in Delhi…. If the market responds well, we plan to develop this into a much larger  investment as we expand our presence through brick and mortar stores and, if the government allows it, online” said Rose Byfleet, Lush India project manager.

Foreign retailers and brands have entered the Indian market under single brand retailing in a big way in the last couple of years. The government has cleared single-brand retail proposals worth nearly $2 billion in the past year. Since 2006, the government has cleared 60-70 proposals of single-brand retail after the segment was opened to foreign investors.

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April 1, 2014   No Comments

Tesco Enters India’s Retail Market

Retailer Tesco plans to become the first global chain to enter India since the government allowed foreign companies to invest in multi-brand retail more than a year ago.

Tesco proposed to invest about $110 million to gain a 50 percent stake in partner Trent Hypermarket Ltd (THL), a unit of Tata Group that runs Star Bazaar supermarkets, according to a statement from India’s commerce ministry. The application was submitted yesterday and they plan to open between three and five new stores each fiscal year, it said. On completion of the transaction THL will operate 12 stores retailing a range of merchandise including food and grocery, personal and home care products, home and kitchen, fashion and accessories. The stores are operated under the ‘Star Bazaar’ and ‘Star Daily’ banners, and spread across the southern and western regions of India.

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March 31, 2014   No Comments