Category — Market Entry

Non-Profit Pilots Novel Diagnostic Tablet

A novel multi-functional medical diagnostic tablet device is undergoing pilot testing in India’s northern state of Jammu & Kashmir.

Dr. Kanav Kahol, the head of the Affordable Health Technologies Division at Public Health Foundation of India located in New Delhi,  and his Indian engineering team have invented a device called the Swasthya Slate (“Health Tablet”) that aims to provide affordable healthcare to rural India.

The first prototype assembled in 2011 was a Bluetooth-enabled kit priced at $11,000. It used an off-the-shelf Android tablet and a four-lead ECG, medical thermometer, water-quality meter, and heart-rate monitor. The team then enhanced this with a 12-lead ECG and sensors for measuring blood pressure, blood sugar, heart rate, blood hemoglobin, urine protein and glucose. In June 2012, Kahol sent this device to 80 medical labs for testing. The labs reported that it was as accurate as the medical equipment they used.

Swasthya Slate

Swasthya Slate

By January 2013, Kahol’s team had incorporated 33 diagnostic tests, including those for HIV, syphilis, pulse oximetry, and troponin (which helps diagnose heart attacks). The team also built a variety of artificial-intelligence-based apps for frontline health workers into the device and reduced its cost to $800 per unit reports The Washington Post.

Swasthya Slate is able to record a patient’s medical history, basic medical indicators, and offer diagnosis on the basis of information collected. These readings and recommendations are transmitted in real-time to a central cloud database that arranges for medical help or suggests basic treatment in non-emergency cases, and India Today calls it a ‘game changer’.

Quote by Dr. Kahol

Quote by Dr. Kahol

In March 2014, the Indian government piloted 4,250 Swasthya Slates in six districts of the northern state of Jammu and Kashmir, and found that this device has been useful for use in remote areas; provides quicker diagnoses of many health conditions, and it has also significantly reduced administrative paperwork.

Kahol says that in high volumes, the Swasthya Slate can be produced for as little as $150 per unit.

 

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May 1, 2015   No Comments

Coca-Cola India Invests in India’s Tennis League

In the first deal of its kind, Coca-Cola has acquired a 10% stake in  India’s  International Premier Tennis League (IPTL), a tournament structured on the lines of the T20 cricket Indian Premier League, featuring players such as Roger Federer and Novak Djokovic, reports The Economic Times.

Coco-Cola ITPL Logo

Coco-Cola ITPL Logo

“The part equity-part sponsorship deal, estimated at about $3 million, is being structured in a way that IPTL title sponsor Coca-Cola’s sponsorship money will add up to 10% equity over a period of time,” an official involved in the developments said. This could stretch over a three-year period.

With declining sales in the west, India is seen as a key growth area for the world’s largest beverage maker contributing 12% to its overall volumes. Industry observers say long-term associations with sports properties are strategic for aerated drink makers and help in establishing them as promoters of healthier and active lifestyles

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April 30, 2015   No Comments

Wendy’s India to Feature Table Service

The Times of India reports that the world’s third largest burger chain, Wendy’s, will open its first restaurant in the northern state of Gurgaon. Prices of burgers will start from around $1.40. Plans are in progress to open 50 stores in the next four years.

“Our key differentiators will be food quality and service,” said Sanjay Chhabra, director of Sierra Nevada Restaurants, the franchisee for Wendy’s in India. “It won’t be a self-service format. Food will be served at the table.”

Wendy's Banner

India is becoming a highly sought after destination for international burger chains, which are looking to expand to newer markets in the face of rising operating costs in developed ones. Burger King, Fat Burger and Johnny Rockets have opened their stores here. “Burgers, especially gourmet, are some of the most searched food items online,” said Pankaj Chaddah, COO of restaurant-search app Zomato. Though India’s QSR market is small, market research firm Crisil reports that it is expected to grow by 26% year-on-year.

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April 30, 2015   No Comments

Ballard to Supply Backup Power Systems to India’s Reliance Jio

Ballard Power Systems , based near Vancover, BC, received an initial 100 unit order for backup power systems from Reliance Jio Infocomm Limited, a subsidiary of Reliance Industries Limited India’s largest  corporation. These systems will be deployed in Jio’s 4G wireless telecom network.

“This is an important commercial milestone for our telecom backup power growth strategy in a major emerging market,” said Steve Karaffa, Ballard’s Chief Commercial Officer.

CNN Money reports that the purchase order follows successful completion of a 12-month trial by RJIL of fuel cell systems from various vendors, and Ballard’s ElectraGen™-ME methanol-fueled system was selected for use in backup power applications. RJIL is in the process of rolling out a new 4G telecom network, which requires the acquisition of hundreds of new base station towers.

According to the Groupe Speciale Mobile Association India is one of the fastest growing telecommunications markets, with more than 10 million new subscribers added each month.

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April 29, 2015   No Comments

Hershey Considers India “Key for Continued Growth”

Global confectionery major Hershey has seen a strong quarter of growth in India, and says it is committed to investing in this emerging market.

Mydigitalfc.com reports that Hershey India, a subsidiary of The Hershey Company, operates both its confectionery and beverage lines from regional sales offices in Mumbai, Delhi, Chennai and Kolkata. The organization’s salesforce of 500 people reach more than a million retail outlets through 1,500 distributors spread across India. The Hershey brands Sofit, Hershey’s Syrup, Jumpin, Soft, and Jolly Rancher are popular with consumers.

“The scale and potential of India is key for our continued growth around the world and Hershey is committed to investing in India,” says Praveen Jakate, managing director of Hershey India.

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April 29, 2015   No Comments