Category — Market Entry
Burger King was yet to open its first outlet in the country, yet over 1,200 Indians had already pre-ordered the chicken, mutton or veggie versions of its Whopper sandwich for 128 rupees (just over $2) each. Online shoppers then collected their orders in a separate line when the store opened in New Delhi’s Select Citywalk Mall on November 9.
Pre-ordering has become a bit of a craze in India, and Coca-Cola India launched its Coke Zero exclusively through pre-orders on Amazon. Burger King entered India almost two decades after its competitor McDonald’s. Honoring the sentiments of Hindus and Muslims, the chain will not offer any items made of beef or pork. And, just as McDonald’s has done, Burger King too will Indianize its menu by including dishes made of paneer or cottage cheese that is so popular in India.
Burger King’s late entry may not be a constraint in a country where fast food is in hot demand. The segment is dominated by Western players as Indian food does not easily lend itself to the standardization demands of fast food chains. India’s organized fast food market is expected to grow to $8 billion in 2020 from $2.5 billion in 2013. Even though digital commerce is in its infancy in India, it is one of the fastest growing e-commerce markets in the APAC region according to Gartner which predicts it will hit $6 billion in 2015 – a 70% rise over 2014 revenues of $3.5 billion.
November 11, 2014 No Comments
St. Peters, Missouri-based SunEdison Inc. won a bid to build 150 megawatts of solar projects in southern India’s Karnataka state.
The company will build and own the five projects for Karnataka Renewable Energy Development Ltd. SunEdison was one of 44 developers vying to build 500 megawatts of projects in the state. The facilities are expected to be owned by the developer, its project holding company TerraForm Power Inc. or an affiliate. It will sell power under contract to the grid.
SunEdison recently signed a memorandum of understanding with the provincial government of Rajasthan to build 5 gigawatts of projects in the northern Indian state.
October 31, 2014 No Comments
The Discovery IQ, an advanced Positron Emission Tomography/ Computed Tomography molecular imaging system designed in India for local and global markets was released earlier this year. The $15 million 3-year project included close collaborative development with Indian nuclear medicine physicians and oncologists. The new GE Discovery IQ PET/CT comes with advanced early disease detection capabilities as well as measurements to understand a patient’s response to cancer treatment. The final products costs 40% less than pre-existing solutions.
GE Healthcare India stated, “A state-of-the-art imaging center requires a PET/CT to scan the human body and a cyclotron to produce bio-markers that can light up cancer cells.” However, setting up of a molecular imaging center calls for an investment as high as $5 million. With the support of several Indian entrepreneurs, GE has built a robust network of cyclotrons to halve the investment required to set up a molecular imaging center.
The company claims that the Discover IQ is scalable to fit the needs of the many Indian healthcare providers and is built on a platform that is upgradable on-site to meet the increasing demands of a typical fast growing Indian hospital.
As per a GE commissioned study, 70-80 percent of cancer patients are diagnosed late which renders any form of treatment less effective. Additionally, more than 60 percent of patients affected with cancer do not have access to quality cancer treatment.
Out of 400 cancer centers in India, 40 percent are not adequately equipped with advanced cancer care equipment such as Linear Accelerators. About 70 percent of them do not have molecular imaging technologies and rely on low-end computed tomography technologies to measure the effectiveness of treatment. This study further suggests India will need at least 650 additional cancer care centers to adequately meet patient requirements by 2020. India today has about 120 PET/CTs operational in the country whereas the required number is an estimated 1.300 units.
October 27, 2014 No Comments
Carestream Dental launched the CS 3500 intraoral scanner in India last month. The product is a portable (one pound), powder-free, 2D and 3D color intraoral scanner that provides practitioners with the information they need to create fixed restorations.
With the CS 3500, dental professionals can acquire digital images of patients’ teeth for restorative procedures. These true color images help dental professionals distinguish tooth structures and existing restorations from gingival tissue.
3D images are displayed at a resolution of 1024 x 768 to enable clinicians to identify anatomical features including margin lines, undercuts and contact points. The CS 3500 has a built-in heater that prevents the mirror from fogging during digital impression acquisitions, reducing the amount of time required for a single scan. The CS 3500 also features a light guidance system so dentists can look at patients’ mouths directly.
October 27, 2014 No Comments
Hewlett Packard along with Narayana Health has been running cloud-enabled portable eHealth centers in rural India. These are built in shipping containers and placed in states such as Uttar Pradesh, where thousands of people are being given medical aid.
These containers are easy to transport and are equipped to deliver quality and affordable healthcare services to people living in areas, where finding the right kind of health care is otherwise a distant dream. These eHealth containers are built to connect patients in remote areas to receive healthcare from the urban doctors Each container is fully equipped with cloud-integrated diagnostics equipment, HP workstations and video conferencing material.
HP will be heading to more Tier-2 and Tier-3 cities in the country and expand this health initiative. The organization plans to install up to 20 more eHealth centres in India, over the next 18-20 months.
July 26, 2014 No Comments