Amazon, Netflix Buy Indian Content
Netflix and Amazon have each set aside about $300 million for acquiring content to attract subscribers in India.
A comparison between the two companies shows that in India, Amazon Prime Video has an early lead over Netflix, with 9.5 million active subscribers since its launch in December, while Netflix has less than half the number at 4.2 million a little over a year after its launch in India. Besides, the subscription amount of about $7.7 is the same at both companies with one difference: Amazon Prime Video’s subscribers get unlimited ad-free, on-demand service for year, while Netflix offers a subscription for a single month.
However, both companies are equally focused on original content and quality to attract new members. The Hindustan Times says: It’s easy to see why India has become the next battle front for Amazon and Netflix for according to venture capitalist Mary Meeker’s Internet Trends report, the number of Internet users in India grew 40% in 2015 to 277 million.